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The site lulivo.co.uk states the following, "Here at Lulivo loo-lee-voh, our customers are the number one priority, and weve been taking care of them our way for years." I observed that the website also said " Freshly prepared authentic Italian cuisine is what we love and what keeps our customers coming back." They also stated " Weve always endeavoured to provide the best food, service and atmosphere of any London eatery. Did you know that you can join our mailing list today and receive an amazing 20 off your next meal. At either of our branches? Order your food for home delivery." The meta header had Ulivo as the first keyword. This keyword was followed by Italian food London, Italian restaurants London, and Italian restaurants Leicester square which isn't as important as Ulivo. The other words the site used was Italian restaurants WC2. Italian restaurants near Marylebone is also included but will not be viewed by search crawlers.